The Mississauga Waterfront Festival (MWF) was incorporated as the Mississauga Waterfront Festival in 1998 and granted City of Mississauga affiliation status.
The MWF is recognized as Mississauga’s Signature Family and Friends event. It has achieved a Top 100 Festivals in Ontario ranking for ten years and 2012 marked the 16th Anniversary. From a small community festival of 7,050 visitors in 1998 the festival attracts visitors from Mississauga, the GTA, many parts of Ontario, and U.S. border cities to a current average of 50,000 festival goers.
The MWF partners with local charitable and not-for-profit organizations and provides donations that help these organizations with their outreach programs. These organizations include: Lions Club, Scouts, Civitans, St. John Ambulance, Chinese Arts Organization, Community Living, Peel Family Services, Mississauga Heritage, Together for Youth, Don Rowing Club and Mississauga Canoe Club.
The festival has presented over 600 performers annually that included Main Stage and Children’s headline performers. Past highlights included adult performers such as Sam Roberts, Jann Arden, Tom Cochrane, Chantal Kreviazuk, Jim Cuddy, Bedouin Soundclash, Goddo, Steven Page, and Spirit of the West. In 2012 we collaborated to create a new and exciting original Monster Rock Orchestra Show with phenomenal water falls back drop with a laser light show set to the beat of the orchestra. This Orchestra was handpicked and included local artisans. The children’s stage has in the past featured Max n Ruby, Backyardians, Barney, Dora the Explorer, Babar the Elephant and Shrek. Other entertainment and educational programs included shows about endangered species, conservation, health and wellness, petting zoos, carnival rides, pony rides, clowns, dog shows, face painters, rock-climbing wall, and water ski shows.
A Heritage and Culture stage featured performances by various cultural groups and First Nations storytellers, drummers, dancers and displays.
Standard carnival carts with artisans, arts & crafts and independent local retailers had been included. In 2012 we created our very own version of “Eat Street” with various Food Trucks. There by expanding our audience food experience.
We provided an opportunity with a partnership with GO-Train stations was offered and out-of-town and farther away visitors had been provided a variety of food and accommodation incentives to stay in the area.
Our Sponsor A Child Program, founded in 1997 by the MWF Chair of the Board, the festival has welcomed over 40,000 children and their families identified through local helping agencies with free food and carnival rides for the entire weekend.